Last night, as I wandered through the streets of Lisbon at 9:30 p.m. on a Monday, they were filled with families enjoying the night.
There were tile workshops on the street for families, ice cream shops buzzing, parks filled with community games, galleries and cultural venues open later and retail shops were open. The whole city felt alive and safe, so it got me thinking that when we design the night-time economy without families in mind, we overlook a rich opportunity. Families that feel welcome after dark mean fuller streets, safer communities, and stronger cultural and economic life.
Working with over 40 towns and cities across the UK, Ireland, and internationally, I’ve seen that families are drawn into evening life when there’s a sense of safety, engaging amenities, and convenient logistics.

Why Family-Friendly Evenings Matter
How Can We Make the Night-Time Economy More Environmentally Friendly?
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Final thoughts
Creating family-friendly night-time environments yields positive returns:
- Economic: Sustained evening spending in cafes, attractions, transport, plus jobs across multiple sectors.
- Wellbeing: Safer, happier communities with improved social connections.
- Cultural: Early engagement builds future audiences for arts, music, and venues.
This isn’t just nice to have, it’s strategic, sustaining, and increasingly recognised worldwide.
If you're a city leader, venue, or festival curator ready to unlock night-time family potential, my team is ready to help with strategy, programming, and execution.
